The Core：Unity of Righteousness and Benefit
Two Abilities：the ability to embrace happiness，the ability to solve the problems
Three Creations：create value for customers, create happiness for employees, and create benefits for shareholders
Four Principles：be grateful，be willing to undertake，be resilient，be highly executive
Five Habits：make good use of time, communicate and collaborate effectively, pursue life-long learning, continuously improve oneself, and be willing to contribute
